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Influencer marketing,
explained for brands

How a campaign with creators really works: budget, choosing the profiles, measuring results. Practical advice from the people who build campaigns every day, no fluff.

Budget How much an influencer marketing campaign costs

How much an influencer marketing campaign costs in Italy

There is no single price. The items that make up the budget, realistic ranges by tier and what really drives the return.

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Strategy How to choose the right influencers for a brand

Micro, macro or mega influencers: how to choose for your brand

Follower count is the last thing to look at. The tiers, when each one is worth it and the real criteria to pick the right creator.

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Data The KPIs that matter in an influencer marketing campaign

How to measure an influencer campaign: the KPIs that matter

Likes and followers are not enough. The KPIs that matter by objective and how to measure reach, engagement and conversions for real.

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