Influencer marketing,
explained for brands

This is where we write down what we learn running influencer marketing campaigns for brands in Italy. Every piece answers a question a brand actually asks us before starting: what a campaign costs, how to pick the right creators, which numbers say whether it worked. No theory, only what we do with clients in grocery retail, food, toys and family, entertainment and lifestyle.

If you are looking for something specific, start from what a campaign costs in Italy, from how to choose between micro, macro and mega influencers, or from the KPIs that matter. The Italian version of the blog has more articles: you can find it on the Italian site.

New pieces come out of the campaigns we are running, so they follow the calendar of the work rather than a publishing plan. If a question about creators, budgets or rights keeps coming back from brands, it ends up here. Anything you would like us to cover, tell us and we will write about it.