Real
campaigns

Grocery retail and food

In grocery retail and food the content has to work inside the store and inside the feed. With Iper La Grande I, Selex, Pam, Kinder and Nespresso we work with creators who genuinely speak to the families doing the shopping, with reels and stories shot on the product and built around the moment it gets bought. Selection starts from the creator's real audience, and the follower count comes after.

Toys, family and entertainment

This is the vertical where influencer marketing pays off most, because the person buying the toy is the same parent following the creator. With Rocco Giocattoli, Giochi Preziosi, Toys Center, Hasbro, Peanuts, Looney Tunes and Zoomarine we build seasonal campaigns, with the long lead times of Christmas and strict rules on content involving children. How we plan them, month by month, is in our guide to influencer marketing for toy brands in Italy.

Home, beverage and lifestyle

With Air Up, Rocchetta, Vileda, Hisense, Kiabi, Starbucks, Tanqueray and Risparmio Casa the job is showing the product inside a real day. Seeding matters here: the product reaches the creator at home, gets used, and the content comes out of that use instead of a presentation.

How we work, in practice

Every campaign goes through the same stages: objective set with the brand, creator scouting and selection on audience and engagement data, concept and brief, content production, day to day management of contracts, approvals and publishing, final report with the campaign numbers. When a piece of content performs we amplify it with paid media, through whitelisting and Spark Ads, so the campaign keeps working after the organic push.

Want to see how it would work on your product? Write to us and we will come back with a first campaign idea, or read how to measure an influencer campaign.